Skip to content
Press Release

AIG MEA and UAE based Startup Democrance Partner to Disrupt Traditional Insurance Landscape

• AIG to leverage Democrance’s tech expertise to boost distribution, administration and operational process efficiencies
• Democrance to support AIG in tapping into new customer segments through digital channels.


Dubai, UAE: 06 January, 2019 – Insurance Technology (InsurTech) startup Democrance entered into a unique partnership with AIG MEA (American International Group in MEA) to better serve its existing customer base, access new market segments and boost the efficiencies of AIG’s current distribution, administration and operation processes.

Under this partnership, Democrance is mandated to support AIG MEA in digitizing its operations in the UAE, Kuwait, Egypt, Lebanon, Bahrain, Jordan and Oman by integrating the Democrance platform with mobile and digital channels to serve existing and new customer segments.
Democrance provides front-end solutions – digital and mobile distribution of Personal Lines insurance products – as well as back-end policy and claims administration support. Through doing so, it automates what has traditionally been manual processes and enables product sales and administration at lower cost and with greater efficiency.

Michele Grosso, Co-Founder and CEO of Democrance, said: “We are excited to establish this new synergy with AIG MEA that gives us an opportunity to shake-up the industry and help insurers stay ahead of the curve in today’s digital age. The Democrance platform enables insurance products to be delivered seamlessly to a wider audience, and unlocks new customer segments for insurers because of reduced overheads.”

Claire Ryan, Head of Personal Insurance, AIG MEA, said: “The insurance market needs digital solutions to stay relevant and drive new growth. This platform puts a whole new spin on managing the overall customer experience in the insurance industry through digitization to make the products more accessible and the processes more convenient. We are confident that this new model will enable us to better serve our existing customer base, as well as expand into new segments.”

Democrance’s platform is capable of servicing millions of customers and significantly reducing the administrative and servicing costs of insurance products. The lowered costs open up previously inaccessible markets and customer segments for insurers.


About Democrance
Democrance, founded in 2015, is an insurance technology startup with a mission to enable partnerships that make insurance accessible and affordable for those who need it most. Democrance has created a digital platform that brings together two key industries – insurance and telecommunications.

By forging new partnerships, we unlock new markets for businesses, while at the same time creating social value for populations that have previously been excluded from the benefits and protection insurance can provide.

Through tapping into technology, we aim to restore the original purpose of insurance of providing mutual aid for those who need it most but can afford it least.


About AIG
AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. This document carries summary information only. Products and services are written or provided by subsidiaries or affiliates of AIG Inc. including through American Home Assurance Company (Dubai br.), AIG Egypt Insurance Company SAE (regulated by the Financial Regulatory Authority “FRA”), AIG MEA Limited and its branches AIG MEA Limited (QFC Branch) (regulated by the Qatar Financial Centre Regulatory Authority); AIG MEA Limited (Oman Branch) (regulated by the Capital Market Authority, Oman) and AIG MEA Limited (Kuwait Branch) (regulated by the Ministry of Industry and Commerce, Kuwait). Please visit our website at for additional information, including information regarding the registered office address of our entities.


For media enquiries, please contact:

Magdalena Stepien
APCO Worldwide
Tel: +971 56 114 2948

Providing fast, secure solutions

We provide simple and quick integration with legacy back end-systems, resulting in increased sales capability from day one.