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Entrepreneur Middle East: The Next Frontier For Telcos: Embracing Innovation Through Purpose-Led Value Propositions

Nearly every traditional industry has faced some form of disruption in the past decade, and the pace of change is picking up. The telecommunications space has been one of the most impacted, with over-the-top (OTT) players offering services directly to consumers via the internet. Innovation has led to telcos seeing intense pressure on their core business –local and international voice calls and SMS– while revenue growth remains led by data services.

Many players are now defending their businesses while trying to enhance the customer experience through digital transformation. A PwC 2017 Telecommunications Trends report revealed that the average revenue per user (ARPU) in the telecommunications industry has been falling in nearly every region. Having faced stagnation in the past few years, telcos are exploring opportunities across verticals to diversify revenue streams

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